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Blue Q's Privacy Policy

PERSONAL INFORMATION WE COLLECT

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

DEVICE INFORMATION

Blue Q will automatically collect certain information about your device, including select information about your web browser, IP address, time zone, and cookies installed on your device. We collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

ORDER INFORMATION

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our own products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Blue Q values the privacy of our partners and customers. We do not sell any personal information to other companies.

GOOGLE ANALYTICS

On our websites we use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses Cookies. The information generated by the Cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google uses this information on our behalf to evaluate the use of our online offer, to compile reports on the activities within this online offer and to provide us with further services connected with the use of this online offer. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with the enabled IP anonymization configuration ("gat._anonymizeIp();") to ensure an anonymized collection of IP addresses (so called IP-masking). This means that your IP address will be anonymized by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.). The IP address transmitted by your browser is not merged with other Google data.

Further information regarding the data use for advertising purposes by Google, possible settings and objections can be found on the Google websites:

https://www.google.com/policies/privacy/partners/ ("Data use by Google when using our partners' websites or apps"),
http://www.google.com/policies/technologies/ads ("Data use for advertising purposes"),
http://www.google.com/settings/ads ("Manage information that Google uses to show you advertising"),
http://www.google.com/ads/preferences/ ("Determine which advertising Google shows you").

As an alternative to the browser add-on or within browsers on mobile devices, click on http://tools.google.com/dlpage/gaoptout to prevent Google Analytics from collecting data on this website in the future. An opt-out Cookie is stored on your device as a result. It stores that we may not delete your data for Google Analytics. If you delete your saved Cookies, you must click this link again.

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